What have we learned from surveying society members for the past three years? We explore trends from the past three years and help you predict what your members will care most about in years to come.
Your members know what they want. Do you? What benefits should you offer to keep members coming back and attract new members in areas to help your society thrive?
Using insights from our survey, we’ve mapped out what investments will have the greatest positive impact on your communities.
Our survey indicates that members from regions including Africa, Central Asia, and the Middle East are more likely than average to join a society within the next twelve months. They are also less likely to be current members, meaning they represent a potential growth area for your society to develop international networks. Society member benefits need to be relevant and accessible for global audiences. How can you support this potential for growth?
Those who work at universities or colleges are more likely to be current society members, and they are also more likely to join a society in the next year. But in many fields there are key member demographics who work outside of academia: practitioners such as teachers, doctors, and nurses; potential members working in industry, government, and so many more. How might you reach these demographics?
Last year in our member segmentation, we identified the “Climber” segment. These members and potential members are typically earlier in their career, and value societies for opportunities to build networks and community and engage with other members. Climbers represent the future leaders of societies, those who will engage in a deep and meaningful way provided they feel supported and empowered by their societies.